About

Véronique Lacaze is an interior designer and graduate of the Arts Décoratifs de Paris. She began her career at Printemps where she became the project manager for the animated Christmas windows. She then began to design the Printemps mascots, the famous characters of the Boulevard Haussmann that, at the end of each year, make children and adults dream alike. It was a magical experience for her. Creating characters for children, seeing them come to life in the shop windows... Véronique Lacaze feels like a real Geppetto!

Véronique Lacaze is the mother of two children, aged 12 and 13. Inspired by the works of Donald Winnicott, she gave both her children, who were still babies at the time, a prototype teddy bear made as part of her early creations at Printemps. Today, these two teddies, witnesses of her children's sorrows and joys, remain the essential elements in the bedroom and still accompany them during their sleep.

For ADADA, the quality of the fabrics used is just as important as the design of the characters. The cuddly toy is an object that the child will keep and carry for a very long time, therefore it must be of very good quality.The embroidery fabrics and threads are woven, spun and dyed in France. They are OEKO-TEX 100 certified. The cuddly toys can be sniffed, nibbled on and cuddled without any danger for the little ones. For their creator, Véronique Lacaze, the choice of proximity is an ethical and responsible choice: "Working and communicating with those who produce reassures me... I like things to remain on a human and intimate scale ».