Our story
MEET OUR DESIGNER, VERONIQUE LACAZE
ADADA’S BIRTH
Designed in France
The Adada workshop is located in Brittany, France, and employs highly skilled artisans with a meticulous and traditional know-how. Each piece is unique, bearing the brand name and the pride of its maker. All our fabrics, embroideries and yarns are woven, spun and dyed in France. They are OEKO-TEX 100 certified and meet all US and European safety standards for children. Our workshop also produces for some of the world’s finest luxury brands in search of high quality manufacturing.
THE PRICE OF OUR SOFT TOYS
The idea of manufacturing soft toys like any other industrial product in large factories and under precarious working conditions seemed unethical to us. That is why Véronique Lacaze chose a handcrafted approach, where each product is made with great care and under fair working conditions. Admittedly, this has its price. But aren’t our children worth it?
TEDDIES WITH A TALE TO TELL
Each of our plush toys is a unique product with its own story, making it truly endearing. With their original, minimalist design, these plush toys convey an expression that seems almost human. This unique design helps children identify and bond with their soft toy, often beginning a lifelong friendship.