MEET OUR DESIGNER, VERONIQUE LACAZE

Véronique Lacaze is a Parisian interior designer, graduate of the Arts Décoratifs design school and mother of two children. She began her career at Le Printemps department store, where she designed the store's mascots, which were featured in its world-famous animated Christmas windows. Creating characters for children and seeing them come to life in shop windows fueled her passion for designing soft toys.
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ADADA’S BIRTH

As soon as her children were born, and inspired by the writings of Donald Winnicott, Véronique gave them a prototype teddy that she designed as part of her first work at Le Printemps. From that day on, their cuddly toys have accompanied them in their joys and sorrows, and it has become impossible for them to live without these teddies. Fascinated by this universe full of magic, dreams, and imagination, Véronique Lacaze imagined in 2019 a world of endearing and comforting teddy bears with unusual personalities. ADADA was born.
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100% MADE IN FRANCE

The Adada workshop is located in Brittany, France, and employs highly skilled artisans with a meticulous and traditional know-how. Each piece is unique, bearing the brand name and the pride of its maker. All our fabrics, embroideries and yarns are woven, spun and dyed in France. They are OEKO-TEX 100 certified and meet all US and European safety standards for children. Our workshop also produces for some of the world’s finest luxury brands in search of high quality manufacturing.

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THE PRICE OF OUR SOFT TOYS

The idea of manufacturing soft toys like any other industrial product in large factories and under precarious working conditions seemed unethical to us. That is why Véronique Lacaze chose a handcrafted approach, where each product is made with great care and under fair working conditions. Admittedly, this has its price. But aren’t our children worth it?

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TEDDIES WITH A TALE TO TELL

Each of our plush toys is a unique product with its own story, making it truly endearing. With their original, minimalist design, these plush toys convey an expression that seems almost human. This unique design helps children identify and bond with their soft toy, often beginning a lifelong friendship.

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