Privacy Policy

1) INFORMATION ON THE COLLECTION OF PERSONAL DATA AND CONTACT INFORMATION FOR THE DATA CONTROLLER

1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we provide information about how we process your personal data when you use our website. In this context, personal data refers to any data that can be used to personally identify you.

1.2 The data controller for this website within the meaning of the General Data Protection Regulation (GDPR) is ADADA GmbH, c/o RTS Schlüterstrasse 51, 10629 Berlin, Germany, Phone: 017623679354, email: info@adada.fr. The data controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data.

1.3 This website uses SSL or TLS encryption for security purposes and to protect the transmission of personal data and other confidential content (such as orders or inquiries sent to the data controller). You can recognize an encrypted connection by the "https://" prefix and the padlock icon in your browser's address bar.

2) DATA COLLECTION WHEN VISITING OUR WEBSITE

When you use our website for informational purposes only—that is, if you do not register or provide us with any information—we collect only the data that your browser transmits to our server (so-called “server log files”). When you visit our website, we collect the following data, which is technically necessary for us to display the site to you:

- Our website has been visited

- Date and time of access

- Amount of data sent in bytes

- Source/reference from which you arrived at this page

- Browser used

- Operating system used

- IP address used (if applicable: in anonymized form)

Data processing is carried out in accordance with Article 6(1)(f) of the GDPR based on our legitimate interest in improving the stability and functionality of our website. The data is neither transferred nor used in any other way. However, we reserve the right to review server log files retrospectively if there are concrete indications of unlawful use.

3) ACCOMMODATIONS

Hosted by Shopify

We use the online store system provided by Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (“Shopify”), to host and display the online store on our behalf. All data collected on our website is processed on Shopify’s servers. As part of the aforementioned Shopify services, data may also be transferred to Shopify Inc., 150 Elgin St., Ottawa, ON K2P 1L4, Canada; Shopify Data Processing (USA) Inc.; Shopify Payments (USA) Inc.; or Shopify (USA) Inc. for further processing on our behalf. In the event that data is transferred to Shopify Inc. in Canada, an adequate level of data protection is ensured by an adequacy decision from the European Commission. For more information on Shopify’s data protection practices, please visit the following website: https://www.shopify.de/legal/datenschutz.

Further processing on servers other than the Shopify servers mentioned above will take place only within the scope described below.

4) Cookies

To make your visit to our website more engaging and to enable the use of certain features, we use cookies—small text files that are stored on your device. Some of these cookies are automatically deleted when you close your browser (“session cookies"), while others remain on your device for a longer period and are used to save page settings (“persistent cookies"). In the latter case, you can view the storage duration in your web browser’s cookie settings overview.
If personal data is also processed by certain cookies we use, the processing takes place in accordance with Article 6(1)(b) of the GDPR, either for the performance of a contract, or in accordance with Article 6(1)(a), of the GDPR in cases where consent has been given, or in accordance with Article 6(1)(f) of the GDPR to safeguard our legitimate interests in ensuring the best possible functionality of the website as well as a user-friendly and efficient design of the website experience.

You can configure your browser so that you are notified when cookies are being set and can decide on a case-by-case basis whether to accept them, or so that you can block cookies in certain cases or generally.
Please note that if you do not accept cookies, the functionality of our website may be limited.

5) Initial Contact

5.1 Evaluation Reminder from Loox

If you have given us your express consent to do so during or after your order in accordance with Article 6(1)(a) of the GDPR, we will forward your email address to the Loox review platform so that it can send you a review reminder via email.
You may withdraw your consent at any time by sending a message to the data controller or to the review platform.

5.2 When you contact us (e.g., via the contact form or by email), personal data is processed—exclusively for the purpose of handling and responding to your inquiry and only to the extent necessary for that purpose. The legal basis for processing this data is our legitimate interest in responding to your inquiry in accordance with Article 6(1)(f) of the GDPR. If your contact relates to a contract, the additional legal basis for processing is Article 6(1)(b) of the GDPR. Your data will be deleted once it can be concluded that the relevant facts have been definitively clarified and provided that no legal retention obligation precludes such deletion.

5.3. Klaviyo Newsletter

The newsletter is sent by “Klaviyo,” 225 Franklin St, Boston, MA 02110, USA.
The email addresses of our newsletter subscribers, as well as their other data described in these notes, are stored on Klaviyo’s servers in the United States. Klaviyo uses this information to send and evaluate the newsletter on our behalf. In addition, according to its own information, Klaviyo may use this data to optimize or improve its own services—for example, for the technical optimization of newsletter delivery and presentation, or for business purposes, such as determining which countries the recipients are from. However, Klaviyo does not use the data of our newsletter recipients to contact them directly or to pass it on to third parties.
We trust in Klaviyo’s reliability and its IT and data security measures. Klaviyo is certified under the U.S.-EU “Privacy Shield” data protection agreement and is thus committed to complying with EU data protection guidelines. In addition, we have entered into a “data processing agreement” with Klaviyo. This is a contract under which Klaviyo commits to protecting our users’ data, processing it on our behalf in accordance with its data protection provisions, and, in particular, not disclosing it to third parties. You can find Klaviyo’s privacy policy in English here.

6) Data Processing for Order Fulfillment

6.1 To the extent necessary for the performance of the contract for the purposes of delivery and payment, the personal data we collect is transferred to the designated shipping company and credit institution, in accordance with Article 6(1)(b) of the GDPR.

To the extent that we are obligated, under a relevant contract, to provide updates for goods containing digital elements or for digital products, we process the contact information you provided to us when placing your order (name, address, email address) in order to personally inform you, as part of our legal obligation to provide information pursuant to Article 6(1)(c) of the GDPR, via an appropriate means of communication (e.g., by mail or email), about upcoming updates within the timeframe prescribed by law. Your contact information is used strictly for the purpose of communications regarding the updates we are required to provide and is processed by us for this purpose only to the extent necessary for the information in question.

To process your order, we also work with the following service provider(s), who assist us, either fully or partially, in fulfilling the contracts we have entered into. Certain personal data is shared with these service providers in accordance with the following information.

6.2 Use of Specialized Service Providers for Order Processing and Fulfillment:

- Order Printer Pro
For the accounting and logistics management of orders, we use the "Order Printer Pro" service from FORSBERG+TWO, Tranegårdsvej 74, 2900, Hellerup, Denmark, for the automated generation of invoices, receipts, shipping labels, and other commercial documents. To the extent that personal order data is processed through the service for the preparation of these documents, such processing is carried out in accordance with Article 6(1)(b) of the GDPR, exclusively for the proper processing of online orders.

6.3 Use of Payment Service Providers (Payment Services)

- Adyen
If you choose a payment method from the payment service provider Adyen, the payment will be processed by Adyen, Simon Carmiggeltstraat 6 - 50, 1011 DJ Amsterdam, Netherlands, to whom we transmit the information you provided to us during the ordering process, as well as information regarding your order (name, address, IBAN, BIC, invoice amount, currency, and transaction number) in accordance with Article 6(1)(b) of the GDPR. Your data is transferred exclusively for the purpose of processing the payment with the payment service provider Adyen and only to the extent necessary for that purpose.

- Amazon Pay
If you choose the "Amazon Pay" payment method, the payment will be processed by the payment service provider Amazon Payments Europe s.c.a., 38 avenue J.F. Kennedy, L-1855 Luxembourg (hereinafter: “Amazon Payments"), to whom we transmit the information you have provided to us as part of the ordering process, as well as information regarding your order, in accordance with Article 6(1)(b) of the GDPR. Your data is transferred exclusively for the purpose of processing the payment with the payment service provider Amazon Payments and only to the extent necessary for that purpose. If, when using Amazon Pay, cookies—that is, small text files stored on your device—are set, this is done exclusively on the basis of your explicit consent in accordance with Article 6(1)(a) of the GDPR. This consent may be revoked at any time via the “Cookie Consent Tool” implemented on the website. You can find more information about Amazon Payments’ privacy policy at the following web address: https://pay.amazon.de/help/82974

- Apple Pay
If you choose the "Apple Pay" payment method from Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, payments are processed via the “Apple Pay" ” feature on your iOS, watchOS, or macOS device by charging a payment card registered with “Apple Pay.” To this end, Apple Pay uses security features built into your device’s hardware and software to protect your transactions. To authorize a payment, you must therefore enter a passcode that you have previously set up and verify it using your device’s “Face ID" ” or “Touch ID” feature.

For the purpose of processing the payment, the information you provided during the ordering process, as well as information related to your order, is transmitted to Apple in encrypted form. Apple then re-encrypts this data using a developer-specific key before transmitting it to the payment service provider associated with the payment card stored in Apple Pay to process the payment. Encryption ensures that only the website through which the purchase was made can access the payment data. Once the payment is complete, Apple sends the source website your device’s account number and a transaction-specific dynamic security code to confirm that the payment was successful.

To the extent that personal data is processed during the described transmissions, such processing takes place exclusively for the purpose of processing payments in accordance with Article 6(1)(b) of the GDPR.
Apple retains anonymized transaction data, including the approximate purchase amount, the approximate date and time, and an indication of whether the transaction was successful. The anonymization process removes all personal identifiers. Apple uses the anonymized data to improve “Apple Pay” and other Apple products and services.

When you use Apple Pay on your iPhone or Apple Watch to complete a purchase made through Safari on your Mac, the Mac and the authorization device communicate via an encrypted channel through Apple's servers. Apple does not process or store any of this information in a format that could personally identify you. You can disable the ability to use Apple Pay on your Mac in your iPhone settings. Go to "Wallet & Apple Pay" and turn off "Authorize Payments on Mac."
You can find more information about data protection with Apple Pay at the following web address: https://support.apple.com/de-de/HT203027

- Google Pay
If you choose the "Google Pay" payment method offered by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), the payment will be processed via the “Google Pay" app on your mobile device running at least Android 4.4 (“KitKat") and equipped with NFC functionality, by debiting a payment card registered with Google Pay or a payment system verified through it (e.g., PayPal). To confirm a payment via Google Pay for an amount exceeding €25, you must first unlock your mobile device using the verification method set up on it (e.g., facial recognition, password, fingerprint, or pattern).

For the purpose of processing the payment, the information you provided during the checkout process, as well as information related to your order, is transmitted to Google. Google then transmits your payment information stored in Google Pay to the originating website in the form of a unique transaction number that verifies that a payment has been made. This transaction number does not contain any information about the actual payment details of your payment methods stored in Google Pay; rather, it is generated and transmitted in the form of a single-use digital token. For all transactions made via Google Pay, Google acts solely as an intermediary in the payment process. The transaction is carried out exclusively between the user and the originating website by debiting the payment method stored in Google Pay.

To the extent that personal data is processed during the described transactions, such processing is carried out exclusively for the purpose of processing payments in accordance with Article 6(1)(b) of the GDPR.
Google reserves the right to collect, store, and evaluate certain transaction-specific information for each transaction made via Google Pay. This includes, in particular, the date, time, and amount of the transaction; the merchant’s location and description; a description of the goods or services purchased provided by the merchant; any photos you have attached to the transaction, the name and email address of the seller and buyer or the sender and recipient, the payment method used, your description of the reason for the transaction, and, if applicable, the offer associated with the transaction.
According to Google, this processing is carried out exclusively in accordance with Article 6(1)(f) of the GDPR, based on the legitimate interest in accurate billing, verification of transaction data, and the optimization and maintenance of the Google Pay service.

Google also reserves the right to combine the processed transaction data with other information collected and stored by Google when you use other Google services.
The Google Pay Terms of Service are available here:
https://payments.google.com/payments/apis-secure/u/0/get_legal_document?ldo=0&ldt=googlepaytos&ldl=de
You can find more information about data protection at Google Pay at the following web address:
https://payments.google.com/payments/apis-secure/get_legal_document?ldo=0&ldt=privacynotice&ldl=de

- Klarna
If you choose a Klarna payment service, the payment will be processed by Klarna Bank AB (publ), https://www.klarna.com/de/, Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter “Klarna"). To enable payment processing, your personal data (first and last name, street, house number, ZIP code, city, gender, email address, phone number, and IP address; where applicable, also your date of birth and bank details) as well as order-related data (e.g., invoice amount, items, delivery method) are transmitted to Klarna for the purposes of identity and creditworthiness verification, provided that you have expressly consented to this during the ordering process, in accordance with Article 6(1)(a) of the GDPR. You can view the credit bureaus to which your data may be transmitted in this context here:
https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies

Credit information may contain probability values (known as score values). To the extent that score values are incorporated into the credit information report, they are based on a scientifically recognized mathematical and statistical method. Address data, among other things but not limited to, is used in the calculation of score values. Klarna uses the information obtained regarding the statistical probability of default to make a balanced decision regarding the establishment, performance, or termination of the contractual relationship.
You may revoke your consent at any time by sending a message to the data controller or to Klarna. However, Klarna retains the right, where applicable, to process your personal data to the extent necessary for the processing of payments in accordance with the contract.

Your personal data is processed in accordance with applicable data protection regulations and the information provided in Klarna’s privacy policy for data subjects residing in Germany: https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy.
or, for data subjects residing in Austria, https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/privacy
will be processed.

- PayPal
. If you pay via PayPal, credit card through PayPal, direct debit through PayPal, or—if offered—“purchase on account” or “installment payment” through PayPal, we will transmit your payment information to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter “PayPal”). This transfer is carried out in accordance with Article 6(1)(b) of the GDPR and only to the extent necessary for processing the payment.

PayPal reserves the right to conduct a credit check for payments made by credit card via PayPal, by direct debit via PayPal, or—if offered—“Purchase on Invoice” or “Installment Payment” via PayPal. To this end, your payment data may be transmitted to credit reporting agencies in accordance with Article 6(1)(f) of the GDPR, based on PayPal’s legitimate interest in determining your creditworthiness. PayPal uses the results of the creditworthiness assessment—specifically, the statistical probability of default—to determine whether to make the relevant payment method available. Creditworthiness information may include probability values (known as “score values”). To the extent that score values are included in the creditworthiness assessment, they are based on a scientifically recognized mathematical and statistical method. Address data, among other factors (but not limited to these), is used in the calculation of the score values. For more information on data protection, including details on the credit reporting agencies used, please refer to PayPal’s Privacy Policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full.
You may object to this processing of your data at any time by sending a message to PayPal. However, PayPal remains authorized, where applicable, to process your personal data to the extent necessary for the processing of payments in accordance with the contract.

- PayPal Checkout
This website uses PayPal Checkout, an online payment system from PayPal, which consists of PayPal’s own payment methods and local payment methods from third-party providers.
When paying via PayPal, credit card through PayPal, direct debit through PayPal, or—if offered— "Pay Later" via PayPal, we will transmit your payment data to PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter “PayPal”). The transfer is carried out in accordance with Article 6(1)(b) of the GDPR and only to the extent necessary for payment processing.
PayPal reserves the right to conduct a credit check for payments made via PayPal using a credit card, via PayPal Direct Debit, or—if offered—“Pay Later” via PayPal. To this end, your payment data may be transmitted to credit reporting agencies in accordance with Article 6(1)(f) of the GDPR, based on PayPal’s legitimate interest in assessing your creditworthiness. PayPal uses the result of the credit check—specifically, the statistical probability of default—to determine whether to make the relevant payment method available. Credit information may include probability values (known as score values). To the extent that score values are included in the creditworthiness information, they are based on a scientifically recognized mathematical and statistical method. Address data, among other things but not limited to, is used in the calculation of score values. You may object to this processing of your data at any time by sending a message to PayPal. However, PayPal remains authorized, where applicable, to process your personal data to the extent necessary for the processing of payments in accordance with the contract.
If you choose the PayPal payment method “Purchase on Invoice,” your payment data is first transmitted to PayPal for payment processing, after which PayPal forwards it to Ratepay GmbH, Franklinstraße 28-29, 10587 Berlin (“Ratepay”) for payment processing. The legal basis in each case is Article 6(1)(b) of the GDPR. In this case, RatePay conducts an identity and creditworthiness check on its own behalf to determine your ability to pay in accordance with the principle mentioned above and transmits your payment data to credit reporting agencies based on the legitimate interest in determining your ability to pay in accordance with Article 6, paragraph 1(f) of the GDPR. A list of the credit reporting agencies that RatePay may use can be found here: https://www.ratepay.com/legal-payment-creditagencies/

If you use a local third-party payment provider, your payment information is first transmitted to PayPal for the purpose of processing the payment in accordance with Article 6(1)(b) of the GDPR. Depending on which available local payment method you select, PayPal then forwards your payment data to the corresponding provider to process the payment, in accordance with Article 6(1)(b) of the GDPR:
- Sofort (SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany).
- iDeal (Currence Holding BV, Beethovenstraat 300, Amsterdam, Netherlands)
- giropay (Paydirekt GmbH, Stephanstr. 14-16, 60313 Frankfurt am Main)
- Bancontact (Bancontact Payconiq Company, Rue d’Arlon 82, 1040 Brussels, Belgium)
- Blik (Polski Standard Płatności sp. z o.o., ul. Czerniakowska 87A, 00-718 Warsaw, Poland)
- eps (PSA Payment Services Austria GmbH, Handelskai 92, Gate 2
, 1200 Vienna, Austria)
- MyBank (PRETA S.A.S, 40 Rue de Courcelles, F-75008 Paris, France)
- Przelewy24 (PayPro SA, Kanclerska 15A, 60-326 Poznań, Poland)
For more information on data protection, please see PayPal’s Privacy Policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full
- Shopify Payments
We use the payment service provider “Shopify Payments,” 3rd Floor, Europa House, Harcourt Building, Harcourt Street, Dublin 2. If you choose a payment method offered by the payment service provider Shopify Payments, the payment is processed by the technical service provider Stripe Payments Europe Ltd, 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland, to whom we transmit the information you have provided to us as part of the ordering process, as well as information related to your order (name, address, account number, bank code, credit card number (if applicable), invoice amount, currency, and transaction number) in accordance with Article 6(1)(b) of the GDPR. Your data is transferred exclusively for the purpose of processing payments with Stripe Payments Europe Ltd. and only to the extent necessary for that purpose. You can find more information about Shopify Payments’ data protection policies at the following web address: https://www.shopify.com/legal/privacy.
You can find information about Stripe Payments Europe Ltd.’s data protection policies here: https://stripe.com/de/privacy

- SOFORT
If you choose the "SOFORT" payment method, the payment will be processed by the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter “SOFORT"), to whom we transmit the information you have provided to us during the ordering process, as well as information regarding your order, in accordance with Article 6(1)(b) of the GDPR. SOFORT GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). Your data is transferred exclusively for the purpose of processing payments with the payment service provider SOFORT and only to the extent necessary for that purpose. You can find more information about SOFORT’s privacy policy at the following web address: https://www.klarna.com/sofort/datenschutz.

- Stripe
If you choose a payment method offered by the payment service provider Stripe, the payment will be processed by the payment service provider Stripe Payments Europe Ltd, 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland, to whom we transmit the information you have provided to us as part of the ordering process, as well as information related to your order (name, address, account number, bank code, credit card number (if applicable), invoice amount, currency, and transaction number) in accordance with Article 6(1)(b) of the GDPR. You can find more information about Stripe’s data protection practices at https://stripe.com/de/privacy#translation.
Stripe reserves the right to conduct a credit check based on mathematical and statistical procedures in order to safeguard its legitimate interest in determining the user’s creditworthiness. The personal data required for a credit check and obtained in the course of payment processing may be transmitted by Stripe to selected credit reporting agencies, which Stripe will disclose to users upon request. Creditworthiness information may contain probability values (referred to as “score values”). To the extent that score values are included in the creditworthiness assessment, they are based on a scientifically recognized mathematical and statistical method. Address data, among other things but not limited to, is used in the calculation of score values. Stripe uses the result of the credit check regarding the statistical probability of payment default to determine whether to authorize the use of the selected payment method.
You may object to this processing of your data at any time by sending a message to Stripe or the authorized credit bureaus.
However, Stripe remains authorized, where applicable, to process your personal data to the extent necessary for the processing of payments in accordance with the contract.

7) Online Marketing

7.1 Facebook Pixel for Creating Custom Audiences (with the cookie consent tool)

As part of our online offering, we use the "Facebook Pixel" from the Facebook social network, which is operated by Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland ("Facebook").
When a user clicks on an advertisement we have placed on Facebook, a parameter is added to the URL of our linked page via the Facebook pixel. If our website allows data sharing with Facebook via pixels, this URL parameter is stored in the user’s browser via a cookie set by our linked website itself. This cookie is then read by the Facebook pixel and enables the data to be transmitted to Facebook.
Using the Facebook pixel, Facebook can, on the one hand, identify visitors to our online offering as a target group for displaying ads (known as “Facebook Ads”). Consequently, we use the Facebook pixel to display the Facebook Ads we have placed only to Facebook users who have also shown an interest in our online offering or who exhibit certain characteristics (such as interests in specific topics or products, determined based on the web pages they have visited), which we transmit to Facebook (referred to as “Custom Audiences"). Using the Facebook Pixel, we also aim to ensure that our Facebook Ads align with users’ potential interests and are not intrusive. This also allows us to evaluate the effectiveness of Facebook ads for statistical and market research purposes by tracking whether users were redirected to our website after clicking on a Facebook ad (known as a “conversion").
The data collected is anonymous to us and therefore does not allow us to identify individual users. However, the data is stored and processed by Facebook, so a link to the relevant user’s profile is possible, and Facebook may use the data for its own advertising purposes, in accordance with Facebook’s Data Use Policy (https://www.facebook.com/about/privacy/). The data may enable Facebook and its partners to display advertisements on and off Facebook.
Data processing related to the use of the Facebook Pixel takes place exclusively with your explicit consent in accordance with Article 6(1)(a) of the GDPR. You may revoke your consent at any time with future effect by disabling this service in the “cookie consent tool” provided on the website.

7.2 - Google Ads Conversion Tracking

This website uses the online advertising program "Google Ads" and, as part of Google Ads, conversion tracking provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use Google Ads to draw attention to our attractive offers through advertisements (known as Google AdWords) on external websites. Based on advertising campaign data, we can determine the success of various advertising measures. Our goal is to display ads that interest you, make our website more appealing to you, and ensure a fair calculation of the advertising costs incurred.
The conversion tracking cookie is activated when a user clicks on a Google Ads ad. Cookies are small text files that are stored on your device. These cookies generally expire after 30 days and are not used for personal identification. If the user visits certain pages on this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to that page. Each Google Ads customer receives a different cookie. Therefore, cookies cannot be tracked across the websites of Google Ads customers. The information collected via the conversion cookie is used to generate conversion statistics for Google Ads customers who have opted in to conversion tracking. Clients are informed of the total number of users who clicked on their ad and were redirected to a page equipped with a conversion tracking tag. However, they do not receive any information that would allow them to personally identify users. When using Google Ads, personal data may also be transmitted to Google LLC’s servers in the United States.
Here you will find details about the processing activities triggered by Google Ads Conversion Tracking and how Google processes website data: https://policies.google.com/technologies/partner-sites
All of the processing described above—in particular, the installation of cookies to collect information about the device being used—is carried out only if you have given us your express consent in accordance with Article 6(1), (a) of the GDPR. You may revoke your consent at any time with future effect by disabling this service in the “Cookie Consent Tool” provided on the website.
You can also permanently opt out of the use of cookies by Google Ads Conversion Tracking by downloading and installing the Google browser plug-in available at the following link:
https://www.google.com/settings/ads/plugin?hl=de
Please note that certain features of this website may not be available or may be limited if you have disabled the use of cookies.
Google’s privacy policy can be found here: https://www.google.de/policies/privacy/

- Google Ads Conversion Tracking
This website uses the online advertising program "Google Ads" and, as part of Google Ads, conversion tracking provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use Google Ads to draw attention to our attractive offers through advertisements (known as Google AdWords) on external websites. Based on advertising campaign data, we can determine the success of various advertising measures. Our goal is to display ads that interest you, make our website more appealing to you, and ensure a fair calculation of the advertising costs incurred.
The conversion tracking cookie is activated when a user clicks on a Google Ads ad. Cookies are small text files that are stored on your device. These cookies generally expire after 30 days and are not used for personal identification. If the user visits certain pages on this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to that page. Each Google Ads customer receives a different cookie. Therefore, cookies cannot be tracked across the websites of Google Ads customers. The information collected via the conversion cookie is used to generate conversion statistics for Google Ads customers who have opted in to conversion tracking. Clients are informed of the total number of users who clicked on their ad and were redirected to a page equipped with a conversion tracking tag. However, they do not receive any information that would allow them to personally identify users.
When using Google Ads, personal data may also be transmitted to Google LLC’s servers in the United States.
Here you will find details about the processing operations triggered by Google Ads Conversion Tracking and how Google processes website data: https://policies.google.com/technologies/partner-sites
All of the processing operations described above—in particular, the use of cookies to collect information about the device being used—are carried out only if you have given us your express consent in accordance with Article 6(1), (a) of the GDPR. You may revoke your consent at any time with future effect by disabling this service in the “Cookie Consent Tool” provided on the website.
You can also permanently opt out of the use of cookies by Google Ads Conversion Tracking by downloading and installing the Google browser plug-in available at the following link:
https://www.google.com/settings/ads/plugin?hl=de
In order to target users whose data we have received in the context of business or similar relationships even more effectively, we use a customer matching feature within Google Ads. To this end, we electronically transmit one or more files containing aggregated customer data (primarily email addresses and phone numbers) to Google. Google does not have access to the unencrypted data, but automatically encrypts the information contained in the customer files during the transmission process using a special algorithm. The encrypted information can then only be used by Google to associate it with existing Google accounts created by the individuals concerned. This enables the delivery of personalized advertising across all Google services linked to the relevant Google Account.
Customer data is transmitted to Google only if you have given us your express consent in accordance with Article 6(1)(a) of the GDPR. You may revoke this consent at any time with future effect. You can find more information here about Google’s data protection measures regarding the customer matching feature: https://support.google.com/google-ads/answer/6334160?hl=de&ref_topic=10550182
Google’s privacy policy can be viewed here: https://www.google.de/policies/privacy/

- Google Ads conversion tracking without cookies
This website uses the online advertising program "Google Ads" and, as part of Google Ads, conversion tracking provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use Google Ads to draw attention to our attractive offers through advertisements (known as Google AdWords) on external websites. Based on advertising campaign data, we can determine the success of various advertising measures. Our goal is to display ads that interest you, make our website more appealing to you, and ensure a fair calculation of the advertising costs incurred.
This site uses Google Ads conversion tracking exclusively without the use of cookies, which means that the service never places cookies on your device.
Instead, your browser’s local storage is used to store a unique identifier assigned by Google, which allows us to analyze your use of the website. To do this, certain user information is processed via the ID.
The ID is set when a user clicks on a Google Ads ad. If the user visits certain pages on this website, Google and we can recognize that the user clicked on the ad and was redirected to that page. Each Google Ads customer receives a different cookie. Cookies therefore cannot be tracked across the websites of Google Ads customers. The information obtained in this way is used to generate conversion statistics for Google Ads customers who have opted in to conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page equipped with a conversion tracking tag. However, they do not receive any information that would allow them to personally identify users. When using Google Ads, personal data may also be transmitted to Google LLC’s servers in the United States.
Here you will find details about the processing operations triggered by Google Ads Conversion Tracking and how Google processes website data: https://policies.google.com/technologies/partner-sites
To the extent that the collected information is linked to an individual, processing is carried out in accordance with Article 6(1)(f) of the GDPR based on our legitimate interest in the statistical evaluation of the success of our advertising campaigns.
Google’s privacy policy can be viewed here: https://www.google.de/policies/privacy/

8) Web analytics services

Google (Universal) Analytics
This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google (Universal) Analytics uses “cookies,” which are text files stored on your device that enable the analysis of your use of the website. The information generated by the cookie regarding your use of this website (including the truncated IP address) is generally transmitted to a Google server and stored there; in some cases, it may also be transmitted to servers operated by Google LLC in the United States.
This website uses Google (Universal) Analytics exclusively with the “_anonymizeIp()” extension, which ensures that IP addresses are anonymized by shortening them and prevents any possibility of direct identification of individuals. Thanks to this extension, your IP address is truncated by Google beforehand within the member states of the European Union or in other states that are signatories to the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google LLC server in the United States and shortened there. Google will use this information on our behalf to evaluate your use of the website, compile reports on website activity, and provide us with other services related to website activity and internet usage. In this context, the IP address transmitted by your browser as part of Google (Universal) Analytics is not combined with other Google data.
Google Analytics also allows, through a special feature called “demographic characteristics”", the compilation of statistics regarding the age, gender, and interests of website visitors based on an evaluation of interest-based advertising and using information from third-party providers. This makes it possible to define and differentiate user groups on the website in order to optimize the targeting of marketing measures. However, the data collected via “demographic characteristics” cannot be attributed to a specific individual.
Here you will find details about the processing operations triggered by Google Analytics and how Google processes website data: https://policies.google.com/technologies/partner-sites
All processing operations described above, in particular the installation of Google Analytics cookies to collect information about the device used, are carried out only if you have given us your express consent in accordance with Article 6(1)(a) of the GDPR. Without this consent, Google Analytics is not used during your visit to the site.
You may revoke your consent at any time with future effect. To exercise your right of revocation, please disable this service in the “Cookie Consent Tool”" provided on the website. We have entered into a data processing agreement with Google regarding the use of Google Analytics, under which Google is obligated to protect the data of our website visitors and not to disclose it to third parties.
For the transfer of data from the EU to the United States, Google refers to the European Commission’s Standard Data Protection Clauses, which are intended to ensure compliance with European data protection standards in the United States.
You can find more information about Google (Universal) Analytics here: https://policies.google.com/privacy?hl=de&gl=de

9) Website Features

- Google Web Fonts
This website uses so-called "Web Fonts" to ensure consistent font display. These fonts are provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). When you visit a page, your browser loads the necessary web fonts into your browser cache to ensure that text and fonts are displayed correctly.
To do this, the browser you are using must connect to Google’s servers. This may also result in the transmission of personal data to the servers of Google LLC in the United States. As a result, Google is informed that our website has been accessed via your IP address. The processing of personal data during the connection with the font provider takes place only if you have given us your express consent in accordance with Article 6(1)(a) of the GDPR. You may revoke your consent at any time with future effect by disabling this service in the “Cookie Consent Tool” provided on the website. If your browser does not support web fonts, a standard font will be used by your computer.
You can find more information about Google Web Fonts at https://developers.google.com/fonts/faq and in Google’s Privacy Policy: https://www.google.com/policies/privacy/

10) Tools and Other Items

Cookie Consent Tool This website uses a "cookie consent tool"" to obtain valid consent from users for cookies and cookie-based applications that require consent. The “cookie consent tool” is presented to users when they visit the page in the form of an interactive user interface, where they can give their consent to certain cookies and/or cookie-based applications by checking the corresponding box. When using the tool, all cookies and services requiring consent are loaded only if the user has given consent by checking the corresponding box. This ensures that such cookies are placed on the user’s device only with their consent.
The tool places technically necessary cookies to save your cookie preferences. Users’ personal data is generally not processed.
If, in a specific case, personal data (such as the IP address) is processed for the purpose of storing, assigning, or logging cookie settings, this processing is carried out in accordance with Article 6(1), point (f) of the GDPR, based on our legitimate interest in legally compliant, user-specific, and user-friendly cookie consent management, and thus in the legally compliant design of our website.
Article 6(1)(c) of the GDPR also constitutes a legal basis for the processing. As data controllers, we are subject to the legal obligation to make the use of cookies that are not technically necessary contingent upon the user’s consent.
You can find more information about the operator and the configuration options for the cookie consent tool directly in the corresponding user interface on our website.

11) Rights of the Data Subject

11.1 Under current data protection laws, you have the following rights vis-à-vis the data controller regarding the processing of your personal data (rights of access and rectification), provided that reference is made to the legal basis mentioned for the corresponding conditions of exercise:
- Right of access pursuant to Art. 15 GDPR;
- Right to rectification pursuant to Art. 16 GDPR;
- Right to erasure pursuant to Art. 17 GDPR;
- Right to restriction of processing pursuant to Article 18 of the GDPR;
- Right to information pursuant to Article 19 of the GDPR;
- Right to data portability pursuant to Article 20 of the GDPR;
- Right to withdraw consent given in accordance with Article 7(3) of the GDPR;
- Right to lodge a complaint in accordance with Article 77 of the GDPR.

11.2 Right to Object

When we process your personal data as part of a balancing of interests based on our overriding legitimate interest, you have the right to object to such processing at any time for reasons related to your particular situation, with effect for the future. If you exercise your right to object, we will cease processing the data in question. However, we reserve the right to continue processing if we can demonstrate that there are compelling legitimate grounds for the processing that override your interests, fundamental rights, and freedoms, or if the processing is necessary to assert, exercise, or defend legal claims. If we process your personal data for direct marketing purposes, you have the right to object at any time to the processing of your personal data for direct marketing purposes. You may exercise your right to object as described above. If you exercise your right to object, we will cease processing the relevant data for direct marketing purposes.

12) Retention Period for Personal Data

The retention period for personal data depends on the respective legal basis, the purpose of the processing, and—where applicable—the respective statutory retention period (e.g., retention periods under commercial and tax law).
In the case of processing personal data based on explicit consent in accordance with Article 6(1)(a) of the GDPR, such data is retained until the data subject revokes their consent.
If there are statutory retention periods for data processed in connection with legal or quasi-legal obligations under Article 6(1)(b) of the GDPR, such data is routinely deleted after the retention periods expire, provided that it is no longer necessary for the performance or preparation of the contract and/or there is no legitimate interest on our part in continuing to retain the data.

In the case of the processing of personal data based on Article 6(1)(f) of the GDPR, such data is retained until the data subject exercises his or her right to object in accordance with Article 21(1) of the GDPR, unless we can demonstrate that there are legitimate and compelling grounds for the processing that override the interests, rights, and freedoms of the data subject, or that the processing is necessary to establish, exercise, or defend legal claims.
In the case of processing personal data for direct marketing purposes based on Article 6(1)(f) of the GDPR, such data is retained until the data subject exercises their right to object in accordance with Article 21(2) of the GDPR.
Unless otherwise specified in the other sections of this statement regarding specific processing situations, the personal data collected is otherwise deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.

Competent supervisory authority:

Berlin Commissioner for Data Protection and Freedom of Information:

Friedrichstr. 219
10969 Berlin
Tel.: +49 (0)30 13889-0
Fax: +49 (0)30 2155050
Email: mailbox@datenschutz-berlin.de